Strategies for Community-Based Da'wah: A Case Study of Satrendelik Semarang in the Post-Truth Era

Authors

  • Rosi Daruniah Universitas Teknologi MARA (UITM) Author
  • Pranita Wulan Andini Pesantren Riset Al-Muhtada Author
  • Siti Fatimah Pesantren Riset Al-Muhtada Author

Keywords:

Community-based dakwah, the post-truth era, Santrendelik, communication strategies, contemporary dakwah

Abstract

The post-truth era is a condition in which objective facts have less influence in shaping public opinion than emotional appeal, personal beliefs, and popular opinion on social media. In this context, truth is often considered irrelevant, lies are often disguised, or even lies are considered the truth. One strategy that can be used to restore objective facts as truth is through contemporary community-based dakwah in Santrendelik, Semarang. The post-truth era is characterized by the dominance of emotions, subjective narratives, and the weakening influence of objective facts in shaping public opinion. This condition presents a serious challenge for Santrendelik, especially in reaching the younger generation in the digital world. This study analyzes Santrendelik's contemporary da'wah strategy through the integration of the Theory of Da'wah Design, the Theory of Diffusion of Innovations, and the Theory of Dual Processes in the context of post-truth. The research approach is descriptive qualitative, with data obtained through interviews, participant observation, and documentation studies. The results show that Santrendelik applies methodological ijtihad, epistemic filters, and dialogical interactions in non-formal community spaces. This strategy can build trust among congregations, encourage reflective religious understanding, and offer inclusive alternative narratives in the post-truth era.

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Author Biographies

  • Rosi Daruniah, Universitas Teknologi MARA (UITM)

    Rosi Daruniah is an undergraduate student in Mathematics at Universitas Negeri Semarang and currently participating in an academic program at Universiti Teknologi MARA (UiTM), Malaysia. Her interests include statistics, data analysis, and mathematical research. She is also active as a writer of popular articles related to education, self-development, and social issues.

  • Pranita Wulan Andini, Pesantren Riset Al-Muhtada

    Pranita Wulan Andini is recognized for her active involvement in community initiatives, youth empowerment, and Islamic scholarship, notably associated with the Pesantren Riset Al-Muhtada. She has frequently spearheaded philanthropic projects and contributed to educational content and dakwah programs. 

  • Siti Fatimah, Pesantren Riset Al-Muhtada

    Siti Fatimah is an active contributor to the Pesantren Riset Al-Muhtada website, focusing on Islamic education, literacy, and youth development. 
    Her educational, social, and cultural writings blend religious principles with contemporary social issues.

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Published

2026-06-30

Issue

Vol. 1 No. 1 (2026): June 2026

Section

Artikel

How to Cite

[1]
Daruniah, R. et al. 2026. Strategies for Community-Based Da’wah: A Case Study of Satrendelik Semarang in the Post-Truth Era. Indonesian Journal of Islam and Society Studies. 1, 1 (Jun. 2026), 26–37.

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